IBM Reinvents Business E-Mail with Social Media Integration

IBM today is reinventing enterprise email with a new freemium social collaboration offering that uses built-in analytics to give individuals a new way to converse, find the right people and information fast, and get work done. IBM Verse stems from the company’s $100 million investment in design innovation and brings together its leading cloud, analytics, social and security platforms to transform the future of work.

IBM Verse takes a vastly different approach to enterprise email by integrating the many ways employees connect each day – via email, meetings, calendars, file sharing, instant messaging, social updates, video chats and more – through a single collaboration environment. It is the first messaging system to feature ‘faceted search,’ which enables users to pinpoint and retrieve specific information they’re seeking across all the various types of content within their email.

IBM Verse uses built-in analytics to provide an ‘at-a-glance’ view that intelligently surfaces an individual’s most critical actions for the day. By learning unique employee preferences and priorities over time, it provides instant context about a given project as well as the people and teams collaborating on it. This is in contrast to most freely available mail services that mine a user’s inbox to increase advertising and monetize that data in other ways – an unwelcome proposition for business users concerned about privacy or which operate in regulated industries such as healthcare and finance.

Clients using IBM Verse will also have the future option to embed a Watson feature into their collaboration environment, which enables users to query Watson on a given topic and receive a direct reply with answers ranked by degree of confidence.

Today’s launch expands upon recent IBM initiatives designed to help organizations change the way people work, industries operate and companies perform. In July 2014, IBM launched a partnership with Apple to develop a new class of industry specific business apps to transform enterprise mobility. In September, IBM unveiled Watson Analytics to put powerful yet easy-to-use predictive and visual analytics tools in the palm of your hand, and in October launched Navigator to boost personal and team productivity by allowing users to easily and securely access, edit and share business documents. Most recently, the company formed a global partnership with Twitter to transform how businesses understand customers, markets and trends by using Twitter data to make more informed decisions. These and IBM Verse are intended to help enterprise customers unlock the full potential of professionals and the clients they serve.

“The convergence of analytics, cloud, social and mobile technologies is not just impacting our personal lives, it’s profoundly changing how we work,” said Bob Picciano, Senior Vice President, IBM Information and Analytics Group. “These forces are reshaping how people make decisions, create and share new ideas and collaborate across teams to get work done. With IBM Verse, we challenged our design teams to use analytics to completely reimagine the social collaboration experience to focus on engaging people and driving outcomes, not managing messages and inboxes.”

Jointly developed in collaboration with more than 50 clients and partners in the IBM Austin Design Studio and other labs around the world, the design of IBM Verse incorporates ongoing feedback from a broad spectrum of business users – from accountants and sales leaders to marketing professionals and software engineers. The result was a number of design breakthroughs, including:

Intelligent Task Prioritization: Quickly finds and prioritizes the tasks that matter most. With lightning-fast search and built-in intelligence, it analyzes – and eventually even predicts – user behaviors and preferences in order to personalize an employee’s unique social mail experience.

Intuitive Collaboration Across Devices: An intuitive, ‘at-a-glance’ user interface optimized for mobile and Web environments helps users quickly take action on content and conversations previously scattered across multiple tools such as email, calendar, to-dos, social networks, chats, online meetings and documents. It features one-click ability to share content as a blog post rather than an email and share files through cloud-based communities.

Engage People, Not Email: Provides deep context around the people and teams involved in a given task or project to drive more valuable employee engagements at the moment of impact. This allows users to visualize employee profiles, understand relationships between individuals and teams, and more effectively track and manage project and task delegation.

IBM Verse enables subject matter experts to share insight in two clicks or less in any social environment inside or outside their organization. Rather than replying to a narrow email distribution, project leaders can share their insights as a blog post for their entire project team, with the ability to delegate and track critical actions across individual team members.

Delivered on the SoftLayer Cloud with enterprise-grade security, IBM Verse gives enterprise customers, small businesses and individuals a scalable, cloud-based social collaboration offering optimized for mobile and Web environments. A beta release of the new offering will be available to select enterprise clients and partners in November 2014. A freemium version delivered via the IBM Cloud Marketplace will be available to individuals in the first quarter of 2015. IBM Verse will also be offered as an app for both iOS and Android to give mobile users the same experiences on the go as they do on their PCs.

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