IBM Introduces Powerful Analytics for Everyone

Making its biggest announcement in a decade as leader in analytics, IBM announced Watson Analytics, a breakthrough natural language-based cognitive service that can provide instant access to powerful predictive and visual analytic tools for businesses. According to analysts, only a small fraction of business people use powerful analytics tools as part of their decision making today1. Watson Analytics is designed to make advanced and predictive analytics easy to acquire and use.

The first release of Watson Analytics will include a freemium version of its cloud-based service designed to run on desktop and mobile devices. Watson Analytics offers a full range of self-service analytics, including access to easy-to-use data refinement and data warehousing services that make it easier for business users to acquire and prepare data – beyond simple spreadsheets – for analysis and visualization that can be acted upon and interacted with.

Designed with simplicity and ease of use in mind, business users can gain instant access to persona-based business scenarios specific to their role. Instead of fumbling over data, searching for answers or testing hypotheses, the user can focus on understanding the business and effectively communicating results to stakeholders.

Watson Analytics also incorporates natural language processing so business users can ask the right questions and get results in terms familiar to their business that can be read and understood or interacted with. As users interact with the results, they can fine-tune their questions and the data to surface the most relevant facts and uncover unforeseen patterns and relationships, which will enable predictive decision making for all levels of users.

Watson Analytics delivers a unified analytics and data experience on the cloud. Like other IBM Cloud solutions, it will be hosted on SoftLayer and available through the IBM Cloud marketplace. IBM also intends to make Watson Analytics services available through IBM Bluemix to enable developers and ISVs to leverage its capabilities in their applications.

Certain Watson Analytics capabilities will be available for beta test users within 30 days, and offered in a variety of freemium and premium packages starting later this year. For more information, visit: ibm.com/watsonanalytics.

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